This November, I hit the road, I also hit rockbottom productivity levels and then slowly managed to surface. And now, I am working on a float. I was split between wanting to soak in the sea and attending the sales meeting. Soon I had backlogs, 1700 un-replied emails. …

Congratulations!! the first step is to have the courage to think “We should have our own store” I am going to walk you through the steps while diving down into each one of them over the next few weeks and today I am focusing on Location. Step 1.1: Narrow Down…

Sorry, I have kept this pending for a while. Honestly I was also trying to re-understand the topic one would presume I already know. And as I learnt more perspectives, my take on this was changing. But I am ready now. The relationship between an artisan and designer is a…

Thank you for the overwhelming response, it has motivated me to share more. Now that you have decided to start your business, this piece will focus on really how and where to start. There are over a 100 things to do and keep in mind while starting a business and…

A question I am being repeatedly asked through the pandemic and my answer has consistently been YES. Underlying that ‘yes’ are certain strategies that go with it. Time constrained, I write in a pretty direct manner, here you go, all the beans. It has to be an Online Brand —…

At several times in this last two years I have wanted to write about my learnings while raising Okhai. To document what one may experience while doing something similar, to relfect upon and reuse these stories and to transfer some of that kick of raising a small business to you. To put it simply, Okhai is a social business, a women empowerment initiative and a fashion brand all combined into one. Truly the most gratifying things I have ever done.